I’ve decided to work on my author brand. I don’t really know what that is, but neither does anybody else who works in marketing, so I’m not letting it bother me. I’ve been in this industry long enough to know all I need is some Blue Sky Thinking and I will be able to grab that Low Hanging Fruit for a Quick Win!
Anyway.
Step one of my author brand is coming up with a brand identity. Again, nobody really knows what that means, so I’ve decided it means two things:
- An Anna Kaling look.
- An Anna Kaling tag line.
I’ve already got a great look going on personally…
…so all I need is a digital look across my social media sites (which, FYI, are this blog, @AnnaKaling on Twitter, and my Facebook page).
Anna Kaling - Author 